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Channel: branding and psychology – the loft
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More Pirlo, less Parker…

Most of you who know me understand that I can be slightly excitable at times. And nothing gets me more excited than watching the beautiful game, particularly in the big set piece events every second...

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Are you memorable?

Are you memorable, truly memorable? I read a good book over Christmas. Now I am not one to overly indulge in ‘business books.’ Wisdom like everything else is a commodity these days and I think they...

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As easy as 1,2,3…

I don’t really like ‘one-size-fits all solutions.’ Never have done. Maybe it’s due to my ‘let’s say’ diminutive stature – short in height, slim waist, broad shoulders and heavy thighs. Its proportions...

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Passion and Innovation

I think in a few years time when I look back on the loft and its journey; this last week will be one that lingers in the memory. There were SO many important events this week I wouldn’t even know where...

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The 3-Word Challenge

Those of you that read last weeks post would have noticed that we’re talking with various legal firms about their brand identities. I did a quick-snap poll of a few business people that I knew whether...

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out of your head…

‘Hierarchy of information’ Remember those words. Yes it is pretentious ‘designer-speak.’ But it is also one of the pivotal factors in the success of your website or digital presence. Why, what, how?...

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10 ways to win and retain clients

A couple of weeks ago my company created a brand–experience chart to compliment a presentation about ‘Branding for the 21st Century.’ It can be found here…...

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‘1000 songs in your pocket’

Creating a brand is a never-ending job, there are many things to be done – getting the messaging right, building your digital presence, ensuring there is consistency through all the channels, getting...

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Creating Your Values

Values. They’ll help you hire the best staff, retain the best staff and win tight pitches. They’ll help you make quick decisions and give you the best chance to grow. At the loft, we’ve worked with...

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Great brand?? It’s already there…

Unsurprisingly for a branding and design house, we are often asked about the best ways to build a great a great brand? And we always do our best to keep it relevant to the people we are talking too –...

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